Lancia celebrates 119 years of Italian style and innovation, marking a new era with the New Ypsilon, the HF line and a major return to international rallying.
Lancia celebrates its 119th anniversary a legacy built on engineering brilliance, clean Italian design and an unmistakable sense of identity. Since 1906, the Turin-born brand has shaped automotive history with visionary ideas, from the world’s first production V6 engine in the Aurelia to rally legends like the Stratos, 037 and Delta.
Today, Lancia’s heritage becomes the foundation of a bold new chapter, marked by the return to motorsport, a renewed design language and the latest generation of Ypsilon models.
119 Years of Italian Innovation
The story began in 1906, when Vincenzo Lancia and Claudio Fogolin created a brand defined by technical purity and elegant simplicity. Early models such as the 12 HP, Lambda and Augusta set new standards in engineering, culminating in the 1950 Aurelia the first production car with a V6 engine and a masterpiece that shaped post-war Italy.
Decades later, the 1960s and ’70s brought icons like the Flaminia, Fulvia and the legendary rally machines: Stratos, 037 and Delta Integrale. Lancia’s motorsport dominance earned 15 World Rally Championship titles, making it the most successful rally manufacturer in history.
A New Era Begins: The New Ypsilon Family
Lancia’s future now starts with the New Ypsilon, a model that blends modern Italian elegance with intuitive technology. Its design language draws from the Aurelia and Flaminia, while the round LED tail-lights pay homage to the Stratos.
Inside, Lancia introduces S.A.L.A., Stellantis’ first virtual, intelligent interface designed to simplify user interaction. The New Ypsilon arrives with both 100% electric and hybrid powertrains.
The line-up expands with:
- Ypsilon HF – a high-performance version bringing back the iconic red elephant emblem
- Ypsilon HF Line – a design-focused variant inspired by the HF family’s sporty identity
Motorsport Return: The Red Elephant Charges Again
After decades of silence, Lancia is officially back in competition. The Ypsilon Rally4 HF debuted in the Trofeo Lancia series, reintroducing the brand’s sporting soul.
The next step comes in 2026, when Lancia returns to the global rally stage with the Ypsilon Rally2 HF Integrale, developed with Stellantis Motorsport. The car will make its WRC2 debut at Rallye Monte-Carlo, reconnecting the brand with the event where its legends were born.
A Style Icon On and Off the Road
Lancia’s influence goes far beyond engineering. Models such as the Aurelia B24 Spider, Flaminia and Fulvia became symbols of Italian cinema and culture from La Dolce Vita to modern Hollywood productions. The brand has long been associated with understated elegance, creativity and timeless design.
Today, the New Ypsilon family carries this spirit into the future, blending heritage with the clean, modern sophistication expected from contemporary Italian automotive design.
